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The Power Of True Stories

Eventdesign with Joseph Han for ‘The Power Of True Stories’ Hosted by Yale and Interbrand. The design focusses around the idea of re-using existing material, reducing waste. #SMCstories @ Interbrand,...

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Sup?

Sup?: Newspaper compilation of designs featured on my personal blog ‘webecomelegend.tumblr.com‘. 375 × 520mm. Edition of 5. 2013. The post Sup? appeared first on Matthijs ‘Matt’ van Leeuwen.

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YP

Book design with Forest Young and Kathy Keen for YP @Interbrand, New York. 2014. The post YP appeared first on Matthijs ‘Matt’ van Leeuwen.

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You & Me

‘You & Me’ Walldesign with Joseph Han @Interbrand, New York. 2014. The post You & Me appeared first on Matthijs ‘Matt’ van Leeuwen.

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Best Global Brands 2014

Visual Identity with Forest Young and Joseph Han for Interbrand’s Best Global Brands 2014 @Interbrand, New York. 2014. The post Best Global Brands 2014 appeared first on Matthijs ‘Matt’ van Leeuwen.

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Synchrony

Logo Design / Typography for GE / Synchrony Financial. With Jessica Staley and Craig Stout at Interbrand, New York. 2014. The post Synchrony appeared first on Matthijs ‘Matt’ van Leeuwen.

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Brunel Annual Report 2008

Enhanced Stats and Financial Records provide the background in design in this Annual Report. Designed at G2K, Amsterdam. 2009. Best Designed Annual Report of The Netherlands 2009 (Best Verzorgd...

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D66 Nightlife Yes!

Poster design for the Dutch Political Party ‘Democrats 66’. A series of political Statements: Nightlife Yes!, Gay Yes!, Study Yes!. 2009. Acquired by the Stedelijk Museum, Amsterdam, for their...

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We Become Legend

webecomelegend.tumblr.com Personal Blog. 2010 – current. The post We Become Legend appeared first on Matthijs ‘Matt’ van Leeuwen.

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The Myseum of Toronto

Visual Identity for the the Myseum of Toronto. With Kozue Yamada and Chris Campbell @Interbrand, New York & Toronto. 2015. The post The Myseum of Toronto appeared first on Matthijs ‘Matt’ van...

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Mandela’s ‘Paper Prison’

Nelson Mandela ‘Paper Prison’. Unfolding from A2 to 2.2 × 2.5 meter, the size of Mandela’s cell. Posterdesign with Forest Young, Matt King, Annalisa van den Bergh and others @Interbrand, New York....

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WCSS

Posterdesigns with Joseph Han compiled in Newspaper format. WCSS is an acronym for the World Changing Speaker Series at Interbrand, New York. Simply headlined by ‘WCSS’, the typographic designs change...

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King Clonz

Album cover design with Joseph Han for King Clonz, New York. 2015. The post King Clonz appeared first on Matthijs ‘Matt’ van Leeuwen.

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Best Global Brands 2015

24 Pantone color Poster wall design with Kozue Yamada for Interbrand’s Best Global Brands 2015 at the Whitney, New York. 2015. Whitney Images by Arnold Brower. The post Best Global Brands 2015 appeared...

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Designoffice

Signage for Interbrand, New York. With Kozue Yamada and Chris Campbell at Interbrand, New York. 2016. The post Designoffice appeared first on Matthijs ‘Matt’ van Leeuwen.

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Avis

Visual Identity with Mike Knaggs for Avis @Interbrand, New York. 2012. The post Avis appeared first on Matthijs ‘Matt’ van Leeuwen.

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Disney Mix

Typography at Interbrand with Kurt Munger and Justin Ross Tolentino for Disney. Square type, inspired by the square character of the characters in the app. 2016. The post Disney Mix appeared first on...

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IJsseldelta

Visual Identity, designed at G2K, Amsterdam. “On Tuesday June 24th, 2008, The IJsseldelta region in The Netherlands waved its flag, unveiling the new identity. The visual style was inspired by the...

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Spire

Logo Design and Visual Identity at Interbrand with Mike Knaggs and Matt King for the rebrand of Laclede Natural Gas to Spire Natural Gas and Energy, St. Louis. 2016 — 2017. The post Spire appeared...

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Interbrand

Logo design and visual identity for Interbrand, with Andy Payne, Kozue Yamada, Johnny Trinh and team. 2016 – 2017. The post Interbrand appeared first on Matthijs ‘Matt’ van Leeuwen.

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Manifestos

A bookproject with Joseph Han. Since the days of radical printer-pamphleteers, design and designers have a long history of fighting for what’s right and working to transform society. The rise of the...

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Paige

Logo design and visual identity for ‘Paige’, the Universal Omnicom IT Agency. Animations by Scott Brower and Ashley Cromwell. 2016 — 2017. The post Paige appeared first on Matthijs ‘Matt’ van Leeuwen.

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A Good Call

A Mother New York initiated project: A Good Call encourages the public to let their voice be heard on current political and social issues. The ‘A Good Call’ re-appropriated New York Phonebooth provides...

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T-Mobile

Identity and Campaign Design for T-Mobile, USA. Reimagining T-Mobile, through the lens of a revolutionary spirit. Inclusive and rebellious. Designed at Mother, New York. 2018. Designed with Lauren van...

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Happens to Be (My Bum) by King Clonz

Album cover design for King Clonz, New York. 2018. The post Happens to Be (My Bum) by King Clonz appeared first on Matthijs ‘Matt’ van Leeuwen.

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Heartbeatz (Song for Mehmet) by King Clonz

Album cover design for King Clonz, New York. 2018. Also see King Clonz. The post Heartbeatz (Song for Mehmet) by King Clonz appeared first on Matthijs ‘Matt’ van Leeuwen.

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Project SOS

Logo and Bandana design for ‘Project SOS Disaster Relief’, an initiative by NEWSTAND. Designed at Mother Design, NY. 2017. The post Project SOS appeared first on Matthijs ‘Matt’ van Leeuwen.

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The Pregnancy Pause

Logo and Identity for ‘The Pregnancy Pause’, a project by Mother New York, to help fill resume gaps for Mothers, with Claire & Emily, Vanessa Hopkins and Corinna Falusi. 2017. Adweek: Mother NY’s...

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Het Boek Waarom

Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch edition of ‘The Book of Why: The New Science of Cause and Effect’ by Judea Pearl. The post Het...

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Calm. The. Fuck. Down.

Bookcover-design as part of the Visual Identity for Maven Publishing. New York, 2018. A collection of the best short and humorous stories and columns from Asha Ten Broeke. A prolific columnist for...

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TRUTH

Editoria illustration for James Comey’s article on Medium’s yearly ‘Words That Matter‘, called ‘TRUTH‘. New York, 2018. The post TRUTH appeared first on Matthijs ‘Matt’ van Leeuwen.

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Target ‘Everyday’ 2018

Campaign Design for Target’s Fall 2018 Season and seasons to come. The design embraces the unspoken; Target is pronounced Targét (Tar-zhay). Straightforward image and word rhymes form the basis for the...

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Lil Nas X

Logo and Identity design for the Lil Nas X collaboration with Wrangler. Designed at Mother Design, NY, with George Lavender and Lauren van Aswegen. 2019. #videojs5db315feb98e4 { max-width:1920px; }...

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Callen Lorde Community Health Center

Logo and Identity design for Callen-Lorde, a primary care center, providing medical health care to the LGBTQ community in New York. Designed at Mother Design, NY, with Vanessa Hopkins, Morgan Light and...

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The Salve

Logo Design for Medium’s ‘The Salve’. New York, 2019. The post The Salve appeared first on Matthijs ‘Matt’ van Leeuwen.

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The Four Horsemen

Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch published edition of ‘The Four Horsemen: The Conversation That Sparked an Atheist Revolution’...

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Eyebeam

Logo and Identity design for Eyebeam. Established in 1998 by John S. Johnson, Eyebeam acts as a resource for artists to engage creatively with technology in an experimental setting. A landmark...

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Andbox

Logo and Identity design for Andbox, partnering with Co-creator of Public School Max Osborne. Andbox is a newly found eSports organization in NY. Through fielding professional teams like Overwatch...

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Subliners

Logo and Identity design for Subliners, the New York team in the Call of Duty League. The team is part of the Andbox family. Inspired by dazzle camouflage on warships, the logo draws from bold...

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Best Global Brands 2013

Visual Identity with Forest Young for Interbrand’s Best Global Brands 2013 @Interbrand NY Portrait Photography & Location Shots by Nao Okawa. The post Best Global Brands 2013 appeared first on...

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Tripadvisor

Logo and Identity design for Tripadvisor. Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and typographic design by Colophon Foundry, London. 2019 — 2020.       The post Tripadvisor appeared...

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Dave & Buster’s

Logo and Identity design for Dave & Buster’s. Designed at Mother Design, NY, with YaYa Xu, Molly Dauphin and Morgan Smith, and the Mother New York Agency. New York. 2020....

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Blanket Statements

A “blanket statement” is a generalization, a stereotype. A thoughtless assertion about an idea or a group of people. The Blanket Statements are literal blankets – but can be read in two very different...

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Cadillac

Creative Direction, Logo and Identity design for Cadillac, developed with Cadillac Design. Typography designed in collaboration with Colophon Foundry. 2021 – 2022. It's Nice That: Mother Design drives...

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Avenues

Logo and Identity design for Avenues, The World School. Designed at Mother Design, NY, with YaYa Xu and Vanessa Hopkins. 2020 — 2021. The post Avenues appeared first on Matthijs ‘Matt’ van Leeuwen.

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Park Lane

Logo and Identity design for Park Lane Hotel. Designed at Mother Design, NY, with YaYa Xu, Vanessa Hopkins and Molly Dauphin. Interior design by Yabu Pushelberg. 2020 — 2021. The post Park Lane...

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Peerspace

Logo and Identity design for Peerspace. Designed at Mother Design, NY, with Ben Clark, Morgan Smith, Bentzion Goldman and motion by Olga Povarchuk. 2021 – 2022. The post Peerspace appeared first on...

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Aera

Logo and Identity for Aera.green. 2023.

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The Brake Room

Logo and Identity for The Brake Room. Chick-fil-A opens a rest station to exclusively serve the food delivery workers of New York. Designed with Zac Callopy, Ethan Buller and Inkyung Hur at McCann New...

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Smirnoff

Identity and Campaign Design for Smirnoff. Boldly championing the power of the collective and a celebration of the magic of ‘WE’. Designed with Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur at...

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