The Power Of True Stories
Eventdesign with Joseph Han for ‘The Power Of True Stories’ Hosted by Yale and Interbrand. The design focusses around the idea of re-using existing material, reducing waste. #SMCstories @ Interbrand,...
View ArticleSup?
Sup?: Newspaper compilation of designs featured on my personal blog ‘webecomelegend.tumblr.com‘. 375 × 520mm. Edition of 5. 2013. The post Sup? appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleYP
Book design with Forest Young and Kathy Keen for YP @Interbrand, New York. 2014. The post YP appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleYou & Me
‘You & Me’ Walldesign with Joseph Han @Interbrand, New York. 2014. The post You & Me appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleBest Global Brands 2014
Visual Identity with Forest Young and Joseph Han for Interbrand’s Best Global Brands 2014 @Interbrand, New York. 2014. The post Best Global Brands 2014 appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleSynchrony
Logo Design / Typography for GE / Synchrony Financial. With Jessica Staley and Craig Stout at Interbrand, New York. 2014. The post Synchrony appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleBrunel Annual Report 2008
Enhanced Stats and Financial Records provide the background in design in this Annual Report. Designed at G2K, Amsterdam. 2009. Best Designed Annual Report of The Netherlands 2009 (Best Verzorgd...
View ArticleD66 Nightlife Yes!
Poster design for the Dutch Political Party ‘Democrats 66’. A series of political Statements: Nightlife Yes!, Gay Yes!, Study Yes!. 2009. Acquired by the Stedelijk Museum, Amsterdam, for their...
View ArticleWe Become Legend
webecomelegend.tumblr.com Personal Blog. 2010 – current. The post We Become Legend appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleThe Myseum of Toronto
Visual Identity for the the Myseum of Toronto. With Kozue Yamada and Chris Campbell @Interbrand, New York & Toronto. 2015. The post The Myseum of Toronto appeared first on Matthijs ‘Matt’ van...
View ArticleMandela’s ‘Paper Prison’
Nelson Mandela ‘Paper Prison’. Unfolding from A2 to 2.2 × 2.5 meter, the size of Mandela’s cell. Posterdesign with Forest Young, Matt King, Annalisa van den Bergh and others @Interbrand, New York....
View ArticleWCSS
Posterdesigns with Joseph Han compiled in Newspaper format. WCSS is an acronym for the World Changing Speaker Series at Interbrand, New York. Simply headlined by ‘WCSS’, the typographic designs change...
View ArticleKing Clonz
Album cover design with Joseph Han for King Clonz, New York. 2015. The post King Clonz appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleBest Global Brands 2015
24 Pantone color Poster wall design with Kozue Yamada for Interbrand’s Best Global Brands 2015 at the Whitney, New York. 2015. Whitney Images by Arnold Brower. The post Best Global Brands 2015 appeared...
View ArticleDesignoffice
Signage for Interbrand, New York. With Kozue Yamada and Chris Campbell at Interbrand, New York. 2016. The post Designoffice appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleAvis
Visual Identity with Mike Knaggs for Avis @Interbrand, New York. 2012. The post Avis appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleDisney Mix
Typography at Interbrand with Kurt Munger and Justin Ross Tolentino for Disney. Square type, inspired by the square character of the characters in the app. 2016. The post Disney Mix appeared first on...
View ArticleIJsseldelta
Visual Identity, designed at G2K, Amsterdam. “On Tuesday June 24th, 2008, The IJsseldelta region in The Netherlands waved its flag, unveiling the new identity. The visual style was inspired by the...
View ArticleSpire
Logo Design and Visual Identity at Interbrand with Mike Knaggs and Matt King for the rebrand of Laclede Natural Gas to Spire Natural Gas and Energy, St. Louis. 2016 — 2017. The post Spire appeared...
View ArticleInterbrand
Logo design and visual identity for Interbrand, with Andy Payne, Kozue Yamada, Johnny Trinh and team. 2016 – 2017. The post Interbrand appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleManifestos
A bookproject with Joseph Han. Since the days of radical printer-pamphleteers, design and designers have a long history of fighting for what’s right and working to transform society. The rise of the...
View ArticlePaige
Logo design and visual identity for ‘Paige’, the Universal Omnicom IT Agency. Animations by Scott Brower and Ashley Cromwell. 2016 — 2017. The post Paige appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleA Good Call
A Mother New York initiated project: A Good Call encourages the public to let their voice be heard on current political and social issues. The ‘A Good Call’ re-appropriated New York Phonebooth provides...
View ArticleT-Mobile
Identity and Campaign Design for T-Mobile, USA. Reimagining T-Mobile, through the lens of a revolutionary spirit. Inclusive and rebellious. Designed at Mother, New York. 2018. Designed with Lauren van...
View ArticleHappens to Be (My Bum) by King Clonz
Album cover design for King Clonz, New York. 2018. The post Happens to Be (My Bum) by King Clonz appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleHeartbeatz (Song for Mehmet) by King Clonz
Album cover design for King Clonz, New York. 2018. Also see King Clonz. The post Heartbeatz (Song for Mehmet) by King Clonz appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleProject SOS
Logo and Bandana design for ‘Project SOS Disaster Relief’, an initiative by NEWSTAND. Designed at Mother Design, NY. 2017. The post Project SOS appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleThe Pregnancy Pause
Logo and Identity for ‘The Pregnancy Pause’, a project by Mother New York, to help fill resume gaps for Mothers, with Claire & Emily, Vanessa Hopkins and Corinna Falusi. 2017. Adweek: Mother NY’s...
View ArticleHet Boek Waarom
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch edition of ‘The Book of Why: The New Science of Cause and Effect’ by Judea Pearl. The post Het...
View ArticleCalm. The. Fuck. Down.
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, 2018. A collection of the best short and humorous stories and columns from Asha Ten Broeke. A prolific columnist for...
View ArticleTRUTH
Editoria illustration for James Comey’s article on Medium’s yearly ‘Words That Matter‘, called ‘TRUTH‘. New York, 2018. The post TRUTH appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleTarget ‘Everyday’ 2018
Campaign Design for Target’s Fall 2018 Season and seasons to come. The design embraces the unspoken; Target is pronounced Targét (Tar-zhay). Straightforward image and word rhymes form the basis for the...
View ArticleLil Nas X
Logo and Identity design for the Lil Nas X collaboration with Wrangler. Designed at Mother Design, NY, with George Lavender and Lauren van Aswegen. 2019. #videojs5db315feb98e4 { max-width:1920px; }...
View ArticleCallen Lorde Community Health Center
Logo and Identity design for Callen-Lorde, a primary care center, providing medical health care to the LGBTQ community in New York. Designed at Mother Design, NY, with Vanessa Hopkins, Morgan Light and...
View ArticleThe Salve
Logo Design for Medium’s ‘The Salve’. New York, 2019. The post The Salve appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticleThe Four Horsemen
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch published edition of ‘The Four Horsemen: The Conversation That Sparked an Atheist Revolution’...
View ArticleEyebeam
Logo and Identity design for Eyebeam. Established in 1998 by John S. Johnson, Eyebeam acts as a resource for artists to engage creatively with technology in an experimental setting. A landmark...
View ArticleAndbox
Logo and Identity design for Andbox, partnering with Co-creator of Public School Max Osborne. Andbox is a newly found eSports organization in NY. Through fielding professional teams like Overwatch...
View ArticleSubliners
Logo and Identity design for Subliners, the New York team in the Call of Duty League. The team is part of the Andbox family. Inspired by dazzle camouflage on warships, the logo draws from bold...
View ArticleBest Global Brands 2013
Visual Identity with Forest Young for Interbrand’s Best Global Brands 2013 @Interbrand NY Portrait Photography & Location Shots by Nao Okawa. The post Best Global Brands 2013 appeared first on...
View ArticleTripadvisor
Logo and Identity design for Tripadvisor. Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and typographic design by Colophon Foundry, London. 2019 — 2020. The post Tripadvisor appeared...
View ArticleDave & Buster’s
Logo and Identity design for Dave & Buster’s. Designed at Mother Design, NY, with YaYa Xu, Molly Dauphin and Morgan Smith, and the Mother New York Agency. New York. 2020....
View ArticleBlanket Statements
A “blanket statement” is a generalization, a stereotype. A thoughtless assertion about an idea or a group of people. The Blanket Statements are literal blankets – but can be read in two very different...
View ArticleCadillac
Creative Direction, Logo and Identity design for Cadillac, developed with Cadillac Design. Typography designed in collaboration with Colophon Foundry. 2021 – 2022. It's Nice That: Mother Design drives...
View ArticleAvenues
Logo and Identity design for Avenues, The World School. Designed at Mother Design, NY, with YaYa Xu and Vanessa Hopkins. 2020 — 2021. The post Avenues appeared first on Matthijs ‘Matt’ van Leeuwen.
View ArticlePark Lane
Logo and Identity design for Park Lane Hotel. Designed at Mother Design, NY, with YaYa Xu, Vanessa Hopkins and Molly Dauphin. Interior design by Yabu Pushelberg. 2020 — 2021. The post Park Lane...
View ArticlePeerspace
Logo and Identity design for Peerspace. Designed at Mother Design, NY, with Ben Clark, Morgan Smith, Bentzion Goldman and motion by Olga Povarchuk. 2021 – 2022. The post Peerspace appeared first on...
View ArticleThe Brake Room
Logo and Identity for The Brake Room. Chick-fil-A opens a rest station to exclusively serve the food delivery workers of New York. Designed with Zac Callopy, Ethan Buller and Inkyung Hur at McCann New...
View ArticleSmirnoff
Identity and Campaign Design for Smirnoff. Boldly championing the power of the collective and a celebration of the magic of ‘WE’. Designed with Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur at...
View Article